Director of Marketing and Public Relations

Title:                Director of Marketing and Public Relations

Classification: Exempt

Direct Report: Executive Director

Summary

The Director of Marketing and Public Relations will lead a staff of professionals in promoting the overall brand of USITT.   Position will lead the strategic and operational management of activities related to the conception, development, creation, editing, production, implementation and/or purchase of promotional communications, and activities related to the development and implementation of sales strategies, new membership development and retention of members; the strategic and operational management of activities related to communicating during an emergency or crisis situation; and/or the strategic and operational management of activities related to the conception, development, creation, and dissemination of news and/or strategic communications; public relations initiatives; and the delivery of large-scale, public events for a diverse audience, including the news media, internal and external stakeholders, and the performing arts industry at large.  Position will work with the staff and volunteers to promote the work of an inclusive and diverse association.

Job Duties include but are not limited to:

Establish and maintain processes to collect, monitor, and communicate key metrics to improve organizational performance related to communications.

Engage in strategic planning, decision-making policy development and problem solving with overall USITT office leadership.

Assist in budgetary planning for the broader organization related to financial strategies and the funding requirements.

Provide strategic leadership/vision to guide the marketing team in yielding positive results through marketing, public relations and/or sales and membership efforts while aligning with overall USITT goals—leading by example, fostering a team-based culture, facilitating alignment and providing direction/decision-making across partner units.

Supervise marketing staff, including hiring, training, and evaluating performance; provide strategic leadership and guidance through feedback, constructive criticism, individual meetings and review of work.

Formulate marketing plans for USITT activities and membership campaign including budgeting and plans for measuring the efficacy of the campaigns. Much of this work will be in concert with other leaders, both staff and elected, as part of the collaborative nature of our work culture.

Establish communications plans for the various communities of members and event registrants.

Implement quality control checks for projects and communicate them to the marketing team.

Coordinate all USITT publications and online media to insure cohesive look and feel.  This will include working with contract editors, production companies, and volunteers as well as employees. Provide content as appropriate for press releases and publications.         

Establish and manage appropriate media and organizational partnerships for marketing.

Oversee public information efforts including the management of media relationships, development and distribution of news releases and feature stories, planning/implementation of news events and serving as the Institute spokesperson as required.

Brief USITT leadership (staff and elected) on complex communications issues and prepare appropriate responses for media, stakeholders, and other key publics.

Qualifications

The ideal candidate will have a minimum of a bachelor’s degree and 5-7 experience in marketing.  Demonstrated ability to lead a team in a positive working environment as well as being part of a team.  Demonstrated ability to segment markets and use available data to reach the appropriate people with the appropriate message.  Demonstrated ability to measure the efficacy of campaigns online and in print.

USITT encourages people of all backgrounds, race, religion, ethnicity, and gender to apply.