Sales Specialist

The primary role of the Sales Specialist is to ensure that the strategic goals of the business are met through continuous contact and relationship building with existing dealers, end users of our products and prospective new customers.
Job ID/Number:
Posted Date:
Job Location:
Carlstadt, NJ
Position Type:
Lighting Design & Technology









Sales Specialist
City Theatrical
Carlstadt, New Jersey




All the world's a stage and City Theatrical sets that stage ablaze with industry leading products and technology that is sought after by countless professionals in the entertainment and architectural industries. City Theatrical Inc. is the winner of 33 product and business awards.


Even if you have never heard of City Theatrical chances are you have seen our industry trusted products bring to life productions like:

Broadway: Hamilton, Phantom of the Opera, The Lion King,  Be More Chill, among many others

Tours: Madonna’s MDNA Tour, Americas Got Talent, U2’s 360 Tour, Taylor Swift’s Red Tour

Broadcast Television studios including: NBC’s Tonight Show, Seth Meyers Late Night Show, SNL, ESPN Sports Center, CBS News, and NBC Sports plus many more.


City Theatrical’s dedication to be the best exemplifies the company’s culture and motto: “Invent, Manufacture, and Customize” unique Lighting accessories and technology.


The primary role of the Sales Specialist is to ensure that the strategic goals of the business are met through continuous contact and relationship building with existing dealers, end users of our products and prospective new customers. 



You are the key to this role! In order to succeed you will need tenacity, high energy and the ability to drive yourself to achieve sales targets.  You will be an individual contributor and by learning and developing your knowledge about our products and its utilization capabilities within the industry then you’ll have an outstanding career with City Theatrical’s full support and acknowledgement.





The Sales Specialist will be tasked with growing the existing customers(dealers), create new customers and meet or exceed monthly, quarterly and annual sales quotas at the appropriate gross margin.

  • Generate new and repeat sales by providing solution information in a timely manner
  • Determine customer requirements and expectations in order to recommend specific products and solutions
  • Responsible for inside sales activities to include; cold calling and e-mailing to generate additional sales.
  • Responsible for reaching out to, following up and managing specific list of customers in order to increase their sales.
  • Outside sales activities to include: attending trade shows, periodically visiting dealers, and performing demos as needed/requested.
  • Execute Monthly Sales Initiatives as directed by the VP of Sales.
  • Recommend alternate and additional products based on customer need, cost, availability or specifications
  • Present price, and terms in accordance with standard procedures
  • Using Syspro, obtain accurate information relating to inventory availability, backlog, shipment dates and expected date of delivery.
  • Proactively recommend items needed by customers to increase customer satisfaction.
  • Increase sales and average order size by means of cross-selling, up-selling, add-on sales
  • Educate distributors and/or customers about terminology, features and benefits of products in order to improve product related sales and customer satisfaction

Product Knowledge & Certifications:

  • Demonstrate a high level of product understanding and knowledge by:
    • Actively participate in daily training program.
    • Read and study product materials independently
    • View all company training videos and webinars
    • Score a minimum of 90% on all written product certification exams
    • Pass practical exam of setting up & troubleshooting gear.
    • Present & Demonstrate all CTI products as specified by VP of Sales

Education, Skills, Knowledge, & Abilities:

  • Bachelor’s degree Technical Theatre/Theatrical Lighting and 1 -2  years of industry sales experience preferred.
  • Strong knowledge of the entertainment lighting industry, products, processes and people on a worldwide basis
  • Proven ability to understand the sales process
  • Strong communication and interpersonal skills.
  • Strong attention to detail and demonstrated organizational skills.
  • Ability to work independently and as part of a team.
  • Ability to maintain confidentiality at all levels.
  • Strong problem solving and creative thinking skills.
  • Ability to compare CTI product to competitor products.
  • Ability to present a professional attitude and demeanor while attending trade shows and visiting customers.
  • Proficiency with Microsoft Office Products, knowledge is a plus.