Digital Media Symposium 2019

alladin_siulation-e1532519668189-370x370USITT's inaugural DIGITAL MEDIA

  • September 4-6 2019
  • Binghamton, N.Y.
  • DoubleTree by Hilton






In association with LUMA Festival, America's premier projection arts festival. Digital media giants Ana Herruzo and Finn Ross headline the symposium which also features two days of education, conversation, and exciting interactions with the technology and people that make up the art of digital media.

Ana Herruzo is an architect, designer, and programmer working at the intersection of art, technology, and architecture. She, along with her company has worked on projects for high-profile companies such as Samsung, Nike, Google, and NASA. Her focus is on the combination of lighting, audio, and video with the physical environment, materials and human interaction. Herruzo is the cofounder of art collective NaiveLaser, and interactive agency VIRTULABS performing Creative and Technical Direction for diverse projects.

Finn Ross is a Tony Award-winning video designer for live performance and co-creative director of London-based FRAY Studio. He specializes in integrating live and pre-recorded images, animations, or anything else you can imagine, into a fluid live performance environment. He has worked in all facets of digital media from fringe to Broadway and pop to opera. Ross’ most recent projects include video design for Broadway blockbusters Frozen, Mean Girls, and Harry Potter and the Cursed Child, Parts One and Two. He delivers both the content and the systems by which it is realized.

SYMPOSIUM SCHEDULE - Schedule subject to change

Symposium Details

The symposium kicks off Wednesday evening, Sept. 4, with a casual networking reception for attendees in downtown Binghamton.

Ana Herruzo’s keynote speech starts the morning on Thursday, focusing on her world of video, projection, and programming design. The morning concludes with a sponsor-driven session before lunch and a full afternoon of content that includes two USITT Digital Media Commission-curated workshops Dig Deep – An In-Depth Look at Creating Content for Projection Mapping and the Live Events Industry and, A 3D world...a deep dive into content design for 3D surfaces.

Thursday evening finds us in downtown Binghamton for a boozy “tech crawl” — our industry spin on the traditional pub crawl! Experience the local spirits and fare while discussing the work and installations in progress on the surrounding streets.

Educational content will continue Friday, Sept. 6 with two sponsor-driven sessions preceding an informative and in-depth address by the inestimable Finn Ross. The afternoon rounds out with a panel discussion by the artists involved in the LUMA Festival. To close the symposium, we will gather for a light reception before participants head out to experience the wonder that is the LUMA Festival.

What’s Included?
All of the above events, sessions, access to speakers, as well as breakfast and lunch each day at the following price points:

USITT Member
May 31 - July 12 - $300
July 13 - August 19 - $350
USITT Student Member
May 31 - August 19 - $150
May 31 - July 12 - $400
July 13 - September 6 - $450
*Registration extended to allow for walk-ups as space permits*

Hotel Acommodations
The official housing deadline has passed but we suggest you contact the hotel and tell them you are attending the symposium. They may be able to honor our room rate.

by Hilton
225 Water St.
Binghamton, N.Y. 13901

Room Type Rate
Queen/Queen $139
Deluxe King $139



*Rates do not include applicable taxes (8% sales tax plus 5% occupancy tax, or current tax rates)*
**Cut-off date for reservations is 08/12/2019**

Please call 607-722-7575 for reservations and use group code USI

Symposium Sponsors

Thank you to our generous sponsors without whom this event would not be possible.


Notch: Create Mind-blowing Motion Graphics, VFX and VR with a Real-time WYSIWYG Workflow. Trusted by the world’s biggest artists, brands and events, Notch is the first tool that enables you to create interactive and video content in one unified real-time environment.


Show Sage LLC./Watchout: Show Sage LLC is extremely pleased to also be a sponsor of the LUMA Projection Arts Festival for the third straight year. As in past years, Show Sage is equipping the event with the necessary WATCHOUT systems for projection mapping the buildings of downtown Binghamton, including Show*Server multi-output display servers, Show*Station production workstations, and WATCHOUT software licenses.

Green Hippo: Formed in 2000, Green Hippo has grown from a specialist manufacturer of bespoke solutions to one of the leading players in the ever-growing field of scenic video. The company’s award-winning Hippotizer™ range is now in its fourth generation and can be found providing real-time video playback for television sets including Eurovision, The Academy Awards, the Super Bowl halftime shows. Theatre spectaculars such as Love Never Dies in the West End and American Idiot on Broadway utilize the system due to its flexibility during production periods and concert tours for artists such as Beyonce, Jay Z, and Madonna have proven its reliability out on the road.