Pendleton, IN — Tyler Truss, a leading manufacturer of engineered aluminum truss and structural solutions for the entertainment and live events industry, today announced the appointment of Granteq as its exclusive value partner for the Middle East.
This strategic partnership positions Granteq as a value partner of Tyler Truss products across key markets including the United Arab Emirates, Saudi Arabia, Qatar, Bahrain, Kuwait, and Oman, significantly expanding access to Tyler Truss’ entire catalog of products, custom structural solutions, and engineering expertise.
The Middle East continues to experience rapid growth in large-scale live entertainment, touring, broadcast, themed environments, and permanent installations. Through this agreement, regional clients will benefit from local inventory, faster delivery timelines, and direct access to Tyler Truss’s design and engineering capabilities - backed by Granteq’s deep market knowledge and established customer relationships.
“The Middle East represents one of the most dynamic and technically demanding live event markets in the world,” said Chris Russell, EVP of Tyler Truss. “Granteq’s reputation for technical excellence, regional reach, and customer service makes them an ideal partner to represent Tyler Truss in the GCC and surrounding markets.”
Granteq brings decades of experience serving the region’s audiovisual, technology, and integration communities, with a strong track record in complex applications. As exclusive value partner, Granteq will support both standard Tyler Truss product lines and custom-engineered solutions tailored to regional requirements, venues, and production needs.
“This partnership allows us to deliver world-class truss systems to our clients with the local support and responsiveness they expect,” said Girish Narayanan, Managing Director of Granteq. “Tyler Truss’s premium quality and engineering-driven approach aligns perfectly with the technical expectations of our customers and the market.”
This strategic partnership is supported by Todd Spencer, President of Ventana Capital Investments, who said “Tyler Truss and Granteq share a deep commitment to product excellence and customer experience that’s unmatched. I’m thrilled to see these partners delivering this exceptional product line and service to the region.”
About Tyler Truss
Tyler Truss is a North American manufacturer of high-quality aluminum truss and structural solutions serving the live events, entertainment, broadcast, and architectural markets worldwide. Known for engineering rigor, precision manufacturing, and customer-driven solutions, Tyler Truss supports both standard and custom applications across temporary and permanent installations. www.tylertruss.com
About Granteq
Granteq is a Dubai-based integrator and solutions provider serving the professional audiovisual and integration market. With a strong regional footprint and technical expertise, Granteq delivers equipment, support, and system solutions for events and permanent installations throughout the Middle East.
About Ventana Capital Investments
Ventana Capital Investments is a fractional executive firm focused on the live events, audiovisual, and entertainment sectors, supporting ownership and leadership teams to develop growth strategy, sales optimization, succession planning, and M&A strategy.
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