TECHnically Speaking is USITT’s official podcast, featuring conversations with artists, educators, technicians, designers, students, industry leaders, and innovators across the theatre and live entertainment community.

Podcast advertising gives your organization a unique opportunity to reach listeners in a more personal and memorable format. Whether your goal is brand awareness, product promotion, recruitment, event visibility, or thought leadership, TECHnically Speaking ads help your message become part of the conversation.

‍Why Advertise on TECHnically Speaking?

‍Podcast advertising offers a high-engagement format that connects with listeners while they are actively consuming USITT content.Advertising on TECHnically Speaking helps your organization:

• Reach theatre and entertainment professionals through an audio-first platform
• Build brand awareness in a conversational, trusted environment
• Promote products, services, events, programs, and opportunities
• Reinforce campaigns running through TD&T, The Current, or USITT.org
• Connect with listeners across multiple streaming platforms
• Add another creative channel to your USITT advertising strategy

Best For

‍TECHnically Speaking ads are a strong fit for:

• Brand awareness campaigns
• Product and service promotion
• Event, webinar, and training announcements
• Academic program promotion
• Recruitment and employer branding
• Companies looking for a more conversational advertising format
• Advertisers seeking a cross-channel campaign

Placement Details and Rates

‍Podcast advertising is available in 15-second and 30-second ad lengths.

• 15-Second Ad
  • 1 Episode: $180
  • 3 Episodes: $450
  • 5 Episodes: $750
• 30-Second Ad
  • 1 Episode: $270
  • 3 Episodes: $680
  • 5 Episodes: $1,100

Member Discounts

‍USITT Organizational Members receive advertising discounts on TECHnically Speaking placements:

• Contributing Member: 15% discount
• Sustaining Member: 10% discount
• Supporting Member: 5% discount

Expand Your Campaign Across USITT

‍Podcast ads are most effective when they sound natural, clear, and benefit-driven. Use your spot to highlight one message and one action.

Suggested podcast ad approaches:

• Promote a new product or service
• Invite listeners to register for an event
• Drive traffic to a landing page
• Build awareness around a company or program
• Support recruitment efforts
• Reinforce a campaign also running in TD&T, The Current, or on USITT.org

For stronger results, choose a 3- or 5-episode package to increase repetition and listener recall.

‍Get Started With a TECHnically Speaking Ad

‍Put your message in the ears of the USITT community.

Contact Lea Ann Quimby below to reserve TECHnically Speaking ad space and discuss available episode packages, specs, and campaign timing.