The Current is USITT’s weekly digital newsletter, sent to more than 16,000 subscribers. It serves as a trusted source for Institute updates, industry news, upcoming events, deadlines, Member stories, company features, and opportunities across the live entertainment and performing arts field.Newsletter advertising gives your organization direct access to a broad and engaged USITT audience. It is one of the most effective ways to promote timely announcements, drive traffic, and keep your campaign visible between print issues and major events.

‍Why Advertise in The Current?

‍Email advertising keeps your message in front of readers who are already engaged with USITT content.Advertising in The Current helps your organization:

• Reach more than 16,000 subscribers
• Promote timely announcements, product launches, events, deadlines, and opportunities
• Drive traffic directly to your website, landing page, registration form, or application
• Build brand awareness through repeat monthly exposure
• Stay visible between TD&T issues and industry events
• Reinforce campaigns running on USITT.org or in TD&T

Best For

‍The Current ads are especially effective for:

• Product announcements
• Event registrations
• Webinar and training promotions
• Academic program deadlines
• Enrollment campaigns
• Job and recruitment awareness
• Seasonal promotions
• Conference-related marketing
• Driving traffic to a specific landing page

Placement Details and Rates

‍Newsletter advertising options include:

• Exclusive Large Ad
  • Size: 550 x 150 pixels
  • Coverage: 1 email
  • Available Slots per newsletter: 1
  • Rate: $750
• Shared Medium Ad
  • Size: 315 x 150 pixels
  • Coverage: 1 email
  • Available Slots per newsletter: 2
  • Rate: $350

Member Discounts

‍USITT Organizational Members receive advertising discounts on The Current placements:

• Contributing Member: 15% discount
• Sustaining Member: 10% discount
• Supporting Member: 5% discount

Expand Your Campaign Across USITT

‍Newsletter ads work best when they are focused, timely, and action-driven. Keep your message short, visually strong, and connected to one clear call to action.Strong CTA examples include:

• Register Today
• Learn More
• Explore the Program
• View Product Details
• Apply Now
• Reserve Your Spot
• Visit Our Booth
• Download the Guide

For increased impact, pair The Current ads with website banner advertising. This creates recognition across email and web channels and gives your audience multiple chances to engage.

‍Get Started With Advertising in The Current

‍Put your message directly in front of USITT’s newsletter audience. Contact Lea Ann Quimby below to reserve placement in The Current and discuss available dates, specs, and campaign timing.