May 22, 2026
 • 
Industry News

MagicSnow Opens Orlando Hub To Serve Central Florida's Theme Parks & Live Events

MagicSnow has opened a new production hub in Orlando to support new and ongoing snowmaking projects for Central Florida’s theme parks, cruise lines, and live event productions.

Renowned for creating incredibly realistic snow FX, proprietary snowmaking technology, and fully produced snow experiences, the company's new facility establishes a permanent, year-round local presence  providing direct, local access to its advanced snowmaking products, technical services, and production expertise.

This expansion builds on last year’s launch of MagicSnow Formula, a professional snow effects fluid designed specifically for theme park demands.

"Seasonal entertainment in theme parks is a full-time, year-round job," says Adam Williams, founder and president of MagicSnow. “Orlando is the global epicenter for themed entertainment, and we're thrilled to establish a dedicated local presence to support all of our business partners in the area."

“By combining our 25 years of Hollywood production experience with a dedicated Florida facility, we can now offer our quieter snow machines, custom snow fluids, and expert snowmaking services directly to the world's most iconic destinations.”

What MagicSnow Orlando Hub Offers:

  • Snowfall FX and Real Snow Capability: Realistic indoor or outdoor snow effects at any scale
  • Custom Project Development: Creative and technical collaboration on innovative snow effects for theme parks and live experiences
  • Seasonal Rental Packages: Full-service, professional snow machine rental packages for any size installation
  • Technical Services: From one-off special events to long-term snow experiences, MagicSnow provides an experienced team to execute your snow project
  • Direct MagicSnow Fluid Sales: Access to MagicSnow proprietary professional snow formulas, created specifically for theme parks
  • Onsite Technical Support: Local crew for installations, demonstrations, troubleshooting, and live event support.

MagicSnow will continue to operate from its primary headquarters out of  Los Angeles, while still offering seamless support and innovation for both the Hollywood production community and the East Coast entertainment market.

For more information, visit: https://MagicSnow.com

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