Koen Ceulemans Joins Ayrton Sales Team

Ayrton has announced the appointment of Koen Ceulemans as its latest team member in international sales. Working with Ayrton’s European sales director, Matt Hallard, and with an initial focus on Northern Europe, Ceulemans appointment begins with immediate effect.

Ceulemans comes with over 15 years of experience working with Ayrton’s exclusive Belgian distributor, FACE, where he was key account manager for the BeLux countries looking after theatre, rental and project markets before concentrating mainly on the Ayrton brand in these areas.

“An opportunity arose to work with Ayrton directly, so I decided to bring my experience as a distributor directly to the manufacturing side and focus my energies on promoting the brand in which I have such a depth of knowledge and total faith,” says Ceulemans. “I’ve loved Ayrton as a brand since day one and have witnessed first-hand its evolution into what it is today. I’m looking forward to bringing my experience as a distributor to those in the Ayrton network who are working in challenging markets and helping them to develop their strategies.

“I also have a great relationship with the Ayrton team, having worked closely with them as their distributor for over a decade. Ayrton has retained the special vibe that has existed since its early days, and joining the team feels like coming home to friends. It therefore seems a logical step to become part of this growth, and I am very happy to join Ayrton for this reason.”

“Koen’s experience at the forefront of distribution will bring many benefits to Ayrton and our partners,” says Ayrton’s global sales director, Massimo Bolandrina. “We are all very glad to welcome such a professional to our team with his determination, energy, and positive approach. We are sure he will bring enormous assistance to the growth of Ayrton, and he will be a great force on our side in mastering the challenges and exploring the opportunities in our beloved industry.”

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