PENNSYLVANIA, USA – PTZOptics will bring a hands-on showcase of intelligent video production to IBC2026 (11-14 September, RAI Amsterdam), with demonstrations spanning new camera technology, live multicamera workflows, and flexible control options on stand 1.B07.
Visitors will see how PTZOptics combines high-quality imaging, robotic camera movement, and intelligent software to help teams capture more angles, automate routine tasks, and produce polished content with fewer operators. PTZOptics’ IBC highlights include the newly launched Rise 4K Broadcast PTZ Camera, its Test Drive control experience, and a compact multicamera studio operating live throughout the show.
The Rise 4K PTZ camera is available to order now and will begin shipping in Q4 2026.“At IBC, we want to show people what happens when imaging, robotics, connectivity, and software are designed as one integrated production experience,” said Matthew Davis, CTO, PTZOptics. “Teams shouldn't have to change how they work to get broadcast-grade results. Rise 4K is the clearest example of that, and across our stand at IBC2026 we're showing how we are applying the same thinking to control, automation and scale.”
Designed for broadcast and professional production environments, the Rise 4K combines 4K imaging, professional connectivity, precise robotic movement, and intelligent control. Its 1-inch, 50MP CMOS sensor captures 4K Ultra HD at up to 60 fps, with 20x optical zoom, phase-detect autofocus, optical image stabilization, and smooth brushless motors.Broadcast workflow features include 12G-SDI, timecode, genlock, FreeD camera-tracking support, SFP+ fiber connectivity, and XLR audio inputs with 48V phantom power. Rise 4K also ships with Horizon Web for browser-based camera control, image adjustment, presets, tracking, auto-framing, and automation.
PTZOptics will also operate a compact multicamera studio throughout the show, demonstrating how smaller teams can produce professional podcasts, interviews, livestreams, and branded content without a large studio or camera crew.The setup will combine PTZOptics cameras, Power+Link, and intelligent control tools in a working production environment. Visitors will see how a small team can manage multiple camera angles, maintain consistent framing, and create polished multicamera content with a streamlined workflow.The demonstration is designed for broadcasters, corporate video teams, universities, creators, and other organizations looking to increase production output while working with limited space, staff, or resources.
The PTZOptics Test Drive will let visitors compare different ways to operate robotic cameras.Attendees can try traditional joystick control alongside Horizon Web, the browser-based interface built into PTZOptics 4K cameras. Horizon Web provides direct access to camera movement, image adjustment, presets, tracking, auto-framing, and automation. Visitors can also explore Horizon Hub desktop applications, extending software-based camera control and workflow tools across the broader PTZOptics portfolio.
“IBC gives us the opportunity to move beyond specifications and let people experience complete workflows for themselves,” said Silke Brown, Director of International Sales, PTZOptics. “Rise 4K is an important part of our IBC story, but we also want visitors to see the bigger picture. Whether they prefer a joystick, software control, automation, or a combination of all three, our focus is on making professional production more practical and flexible.”
About PTZOptics
PTZOptics, an Employee Stock Ownership Plan (ESOP) company headquartered in Pennsylvania, USA, transforms cameras from passive recorders into intelligent teammates. With over 1 million high-quality, easy-to-use PTZ and fixed video cameras enabling advanced, real-time workflows across more than 50 countries, PTZOptics is a trusted leader in camera robotics, cloud and AI.PTZOptics’ Visual Reasoning movement turns video into insight and action, connecting video with intelligence to operate cameras, analyze live video and trigger responses. From broadcast, sports and enterprise AV to houses of worship, healthcare and manufacturing, PTZOptics empowers teams to focus on decisions and creativity, solve real-world problems and revolutionize workflows across industries.
Learn more at: https://ptzoptics.com/
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