USITT Advertising Opportunities & Media Kit
USITT members represent an extraordinary array of visionaries who are shaping the future of entertainment production.
We invite you to connect with this exclusive audience of theatre and entertainment professionals, product innovators, academic institutions, students, and other industry specialists through our print, digital newsletters, podcast, and website advertising opportunities.
Theatre Design & Technology
Member/Subscriber Circulation
Our flagship journal, Theatre Design & Technology, reaches over 4,500 members and subscribers four times each year. Members can also access past issues online. The mission of TD&T is to connect performing arts design and technology communities to ensure a vibrant dialogue among practitioners, educators, and students. Eight in 10 readers consider TD&T extremely effective/ effective in meeting that goal. TD&T also has significant extended circulation:
- 61% of TD&T readers have used an article as a teaching tool
- 66% of TD&T readers have shared an article with a colleague
- 54% of TD&T readers have visited an advertiser’s site after seeing an ad in TD&T
- 33% of TD&T readers have purchased or recommended an advertised product or service
Reader Demographics
Reader Topics of Interest:
- Emerging Technologies: 90%
- Technical Production: 78%
- Scenic Design & Technology: 76%
- Lighting Design & Technology: 69%
- Design in Other Disciplines: 67%
- Event Safety & Health: 67%
- Sustainability: 63%
- Architecture: 61%
- Management: 60%
- Engineering: 59%
- International Topics: 56%
- Sound Design & Technology: 54%
- Costume Design & Technology: 42%
TD&T Portfolio
In addition to four annual issues of Theatre Design & Technology, you can also advertise in the TD&T Portfolio. This special annual publication to USITT members highlights influential leaders in the theatre design and technology industry by sharing their innovations, their care for the craft, and other noteworthy accomplishments.
Ad Rates for TD&T and TD&T Portfolio
| Placement | 1 Issue | 4 Issues | 5 Issues | Specs (W x H) |
|---|---|---|---|---|
| Back Cover | $2,900 | $2,200 | $1,800 | 8.5" x 11.125" (bleed); 8.25" x 10.875" (trim) |
| Inside Cover | $2,200 | $2,000 | $1,700 | 8.5" x 11.125" (bleed); 8.25" x 10.875" (trim) |
| Full Page | $1,900 | $1,500 | $1,400 | 8.5" x 11.125" (bleed); 8.25" x 10.875" (trim) |
| 2/3 Page | $1,700 | $1,300 | $1,200 | 4.63" x 10" |
| 1/2 Page | $1,300 | $1,200 | $1,000 | 7" x 4.88" (horizontal); 3.38" x 10" (vertical) |
| 1/3 Page | $1,200 | $1,000 | $900 | 2.25" x 10" |
| 1/4 Page | $1,000 | $925 | $800 | 3.38" x 4.88" |
Member Discounts: Contributing Member - 15% • Sustaining Member - 10% • Supporting Member - 5%
Deadlines & Publication Dates
| Issue | Space Reservation | Artwork Deadline | Mail Date |
|---|---|---|---|
| TD&T Spring | March 30 | April 6 | May 14 |
| TD&T Summer | July 1 | July 1 | August 14 |
| TD&T Fall | October 5 | October 12 | November 14 |
| TD&T Winter | December 20 | December 20 | February 14 |
| Portfolio | November 11 | November 18 | March 1 |
Weekly News
Member/Subscriber Circulation
Weekly News is the weekly digital newsletter sent to over 16,000 people! Weekly News is considered a news hub for our members to:
- Keep up with the latest Institute and Industry happenings
- Indulge in feature stories and Q&A interviews with industry luminaries, early career members, and companies
- Stay current with upcoming events and deadlines
| Advertising Package | Size (W x H) | Coverage | Available Slots | Rate |
|---|---|---|---|---|
| Exclusive Large Ad | 550 x 150 pixels | 1 email | 1 | $750 |
| Shared Medium Ad | 315 x 150 pixels | 1 email | 2 | $350 |
| Shared Small Ad | 210 x 150 pixels | 1 email | 3 | $200 |
USITT Website Ads
Site Demographics & Usage
USITT.ORG is visited regularly by technical theatre and live entertainment professionals and students each day. Popular highlights are:
- Conference & Stage Expo information and registration
- Industry jobs available
- Educational opportunities including Glerum Masterclasses
Members also visit for exclusive access to our member directory, which is only available online.
Reach USITT's Web Audience
We offer one exclusive banner or multiple rotating leaderboard banners featured on our homepage at usitt.org. You can link your ad to your own homepage or any designated site page.
| Advertising Package | Size (W x H) | Available Slots | Duration | Rate |
|---|---|---|---|---|
| Exclusive Full Banner | 920 x 130 pixels | 1 | 1 | 3 months: $1,150 | 6 months: $2,040 |
| Rotating Full Banner | 920 x 130 pixels | Mulitple | 1 | 3 months: $750 | 6 months: $1,320 |
Featured Job Posting
Visibility
USITT is beefing up JobsUSITT! Our USITT site is regularly visited to view job postings for theatre technology, live entertainment, and educational professionals. And now, for a nominal fee, you can promote your job posting to the top of the list to get more traction and attention from job seekers.
This featured ad space includes your logo, for enhanced attention and company recognition.
Want to post your job opportunities in our line listings?
You can place your listings, view pricing, and learn about discount opportunities online at www.usitt.org/node/add/job.
| Advertising Package | Coverage | Rate |
|---|---|---|
| Featured JobsUSITT Post | 1 Month | Additional Months (Same Job Posting) | $150 | $50/Month |
TECHnically Speaking Ads
USITT’s official podcast, TECHnically Speaking, debuted in early 2020 and has published sixty episodes to date accumulating more than 9,000 downloads on its hosting platform, Spreaker, with thousands more on Apple Podcasts and Spotify.
The podcast is available on 16 different streaming platforms via RSS. The top performers are Apple Podcasts, Spreaker, and Spotify.
86% of downloads are from the United States. The next two countries with the highest downloads are Malaysia and Australia.
Rates
| Length of ad | One Episode | Three Episodes | Five Episodes |
|---|---|---|---|
| 15-second ad | $180 | $450 | $750 |
| 30-second ad | $270 | $680 | $1,100 |