Alfalite, the only European manufacturer of LED screens, announces the successful inauguration of a new Virtual Production XR studio at the ITS Apulia Foundation’s Apulia Digital Lab in Bari (Italy), featuring Alfalite’s cutting-edge VP XR solutions. The project was carried out in collaboration with Alfalite’s local partner, Broadcast Digital Service (BDS), which was responsible for the supply and commissioning of the systems.

Located at the Fiera del Levante and forming part of the innovative Apulia Digital Lab, the new facility is one of the most advanced digital production environments in Southern Europe. It offers students, creators and audiovisual professionals a full XR stage equipped with the latest virtual production technologies, and is part of a broader initiative to foster innovation in the fields of cultural industries, entertainment, and ICT.

At the heart of the Virtual Studio Production (VSP) lab is a curved LED volume built with Alfalite Modularpix Pro 1.9 ORIM VP XR panels, covering 48 m² (12x4m), and a 10 m² LedSky ModularPix Pro 3.9 HB VP XR ceiling for immersive lighting and reflections. The LED installation is fully integrated with a professional RED camera, a MOSYS camera tracking system for precise real-time synchronization, and a MOVELLA motion capture system that enables dynamic character animation and XR performances. Together with Unreal Engine 5 real-time rendering and a complete broadcast and lighting setup, the studio delivers a robust and versatile platform for extended reality, VFX, and virtual set production.

“This project is a clear demonstration of how LED technology can empower education, creativity, and innovation,” said Silvia C. Natal, International Sales Manager at Alfalite. “We’re proud that our Modularpix Pro LED panels were selected for such a visionary initiative, which brings virtual production within the reach of students and professionals alike.”

Sacha Virgilio, General Manager of BDS, added: “We are thrilled to have contributed to such a forward-looking project in collaboration with Alfalite. The ITS Apulia Foundation's studio combines the best in XR technology, and the Modularpix Pro panels offer outstanding performance in terms of image quality, reliability, and flexibility. This installation is a major milestone for the virtual production ecosystem in Italy.”

The Virtual Studio is part of an €8 million investment by the ITS Apulia Foundation into next-generation digital infrastructure, including AI computing clusters, cybersecurity labs, and advanced audiovisual environments. With a training model closely tied to industry demands, the ITS Apulia Academy boasts an employment rate nearing 87% and forms a critical bridge between education and the evolving needs of the media and ICT sectors.

“We believe this kind of studio, powered by robust and reliable LED technology, will set a new benchmark for vocational training and virtual content creation in Europe,” added Natal. “It’s an honor for Alfalite to be contributing to such a meaningful transformation.”

The VP XR studio is now fully operational and will serve as a platform for a wide range of content creation, including film, television, advertising, animation, and immersive media projects, while fostering new skills and professional opportunities in the region.

The Modularpix Pro VP XR LED panels used in Apulia Digital Lab studio have ORIM (Optical Resin Injection Module) technology, a termination system for LED panels through an injection of optical resin that improves precision between modules (<0.5mm). It also provides a magnified 175º horizontal and vertical viewing angle.

LED panels with ORIM technology have superior antistatic electricity protection (ESD > 10kV), improved thermal dissipation parameters, and excellent resistance to impacts, liquids, chemicals, and fire (with UL94 compliance). Also, they are easier to clean, suffer less deterioration and have the shortest repair time on the marke