CORONA, CA – Antari USA has appointed Sonic Sales Inc. as its official sales representative for Northern California, Oregon, Washington, Montana, Idaho, Alaska, and Northern Nevada (Reno). Sonic Sales, based out of Southern California and founded in 1997, brings nearly three decades of expertise in professional audio, lighting, and effects representation to the region.

Sonic Sales works closely with MI retailers, production and rental houses, and Pro AV integrators, making them an ideal partner to expand the presence of both Antari’s industry-leading atmospheric effects and Event Lighting’s professional and competitively priced solutions.

“Antari continues to push the boundaries of lighting and effects technology, and with the addition of Event Lighting to their portfolio, they are meeting the evolving needs of retail, installation, and live production markets,” said Josh Carruthers, President of Sonic Sales. “Both brands are leaders in delivering innovative solutions, and we look forward to providing our customers with their cutting-edge lighting and effects products.”

Under the direction of Antari USA’s National Sales Manager Ana Jaramillo, Sonic Sales is enthusiastic about strengthening Antari and Event Lighting’s visibility across its territory. “Antari is highly regarded for their unique products, great quality and exceptional customer support. Event Lighting is known for its professional quality and very competitive pricing. We feel there is a big opportunity to expand the presence of both brands in all of the markets we cover,” Carruthers added.

“Sonic Sales’ reputation for representing premium, long-standing industry brands, backed by best-in-class customer service, makes Antari and Event Lighting a natural fit for their portfolio,” commented Ray Villasenor, General Manager of Antari Lighting and Effects USA. “We look forward to working with the Sonic Sales team and expanding our presence with both existing and new customers.”