Dark Ride Lab REBOOT: Get a Behind the Scenes Look at How the Magic Happens
May 25, 2023
Sanford, FL –In case you missed it in November 2022, The Attractions Technology Dark Ride Lab will return in June. After an overwhelming response from attendees, The Attractions Technology Collaborative will reboot the Dark Ride Lab in June for anyone who may have missed it or wants to experience it again. The Dark Ride Lab also offers a glimpse of what to expect during the Annual Attractions Technology Lab event in November of this year.
Representing manufacturers that serve the attractions technology market, founding partners Alcorn McBride Inc, Christie, Garner Holt, Oceaneering, and Weigl Control created the Dark Ride Lab as a hub of innovation, where engineers, designers, and creatives collaborate to bring audiences the most innovative tools to create awe-inspiring experiences. The collaborative approach delivers comprehensive, real-world attraction applications designed to let those who work in the industry get a behind the scenes look at the technology and learn how a dark ride comes together without the pressure of a deadline.
IA Stage first became involved with ATL in 2023 for the pilot show at Oceaneering’s Orlando facility. “Mark [Black] walked into our suite at Panasonic Tech Days [at Disney 2023] and told me that we were providing masking for the Attractions Technology Lab and that load-in was in two weeks,” said Marta Peliwo, Marketing & Trade Show Coordinator for IA Stage, adding, “We do a lot of work with the parks, so this was a natural fit for us and what a great opportunity to work with a great group of people. We jumped on board and we made that load-in date!”
Participating companies have expanded from the original 6 to include 4Wall, IA Stage, QSC, PowerSoft, The Juice, GoodTheory, CarbonBlack, and Strong MDI. This wide-ranging group of companies have come together to provide the technology and staffing from content creation to lighting effects; A/V needs to motion and lighting control; rigging services to masking drapes; ride vehicles to the programming required to make them move.
For the June event this year, IA Stage will again be providing rigging services and masking drapes in addition to some ground supported truss. In November, they will add a SkyAscend™ self-climbing hoist and two PL-600 projector lifts.
- Date: June 13-16, 2023
- Time: Open House style from 10 a.m. - 4 p.m.
- Location: Oceaneering - 8046 Horizon Park Drive, Orlando, FL 32809
For more information and to reserve your spot, visit the website at attractionstechnology.com.
List of Participating Companies in Alpha Order with Hyperlinks