Europalco, the largest provider of solutions for events and shows in Southern Europe, has appointed Francisco Capote da Silva as its new Sales Director. With a strong background in international MICE sales and a passion for innovation, Capote da Silva steps into this role to strengthen client relationships and support the Lisbon based company’s continued expansion in key markets.

“Throughout my career, I have always sought challenges that allow me to grow, learn, and, most importantly, make a meaningful contribution to the projects and teams I work with,” said Capote da Silva. “Joining Europalco marks the beginning of an exciting new chapter, both personally and professionally.”

Before joining the firm, Capote da Silva held senior sales roles at W Algarve, a luxury resort in southern Portugal, as Senior Sales Manager, and at Discovery Hotel Management as Head of Sales MICE International. His experience in the hospitality and event industries positions him well to support Europalco’s clients in delivering high-impact, memorable experiences.

“We are delighted to welcome Francisco to Europalco,” said Pedro Magalhães, CEO of Europalco. “His proven experience in the MICE and hospitality sectors, combined with his international outlook, will help us strengthen relationships with our clients and partners and continue driving our growth in Portugal and abroad.”

Capote da Silva added: “This new challenge represents an opportunity to apply my commercial experience in a dynamic and innovative environment. Europalco is more than just an audiovisual and scenic solutions provider; it is a reference in the events industry, and I’m proud to be part of a team that values creativity, quality, and trust.”

The executive also highlighted what makes Europalco different in the market: “This organization doesn’t just provide technical services, it creates customized experiences. Its integration of advanced technology with a highly specialized and creative team makes every event unique. That level of personalization and flexibility is key to its strong positioning.”

Looking ahead, he sees his role evolving in line with new client demands and market dynamics: “My focus will be on proactively identifying opportunities and staying close to clients in an increasingly competitive landscape. Immersive and sustainable experiences are trends I find particularly relevant, and I believe Europalco is well-positioned to lead in this space.”