LUMA Projection Arts Festival Highlights Sila Sveta
September 1, 2021
As a result of the increase in COVID-19 cases nationwide, the LUMA Projection Arts Festival is stepping up its efforts to inform the public about safety precautions at this year’s festival.
Learn more here: LUMA Projection Arts Festival
BINGHAMTON, NY — As a result of the increase in COVID-19 cases nationwide, the LUMA Projection Arts Festival is stepping up its efforts to inform the public about safety precautions at this year’s festival.
Those who show proof of vaccination are permitted to attend without a mask. Those who do not show proof of vaccination are asked to please wear a mask as per state requirements for events of this type and scale. Wristbands will be issued to those who have shown proof of vaccination.
LUMA is eager to open its doors to everyone once again to showcase the wonderful talent in the projection arts community and generate excitement around projection arts in the public. One of the artists being featured this year is Sila Sveta.
Self-taught and self motivated, Sila Sveta (which translates to “Power of light”) is a Moscow-based interactive media, turnkey company led by founder and creative director, Alexander Us, as well as founder and business director, Alexey Rozov.
“We grew up in residential neighborhoods, surrounded by high rise blocks,” said Sila Sveta co-founder and creative director Alexander Us. “They are all a horrible grey color and since childhood we dreamt of turning them into canvases for painting. What a joy it was to light up one of those with a slide projector. That was the beginning of it all.”
In the projection arts profession since 2006, Sila Sveta even managed to set the record in Russia with the tallest architectural slide projection when they projected onto the Ostankino Tower in Moscow in 2008. Now, they will be showcasing their talent in Binghamton, NY at the 2021 LUMA Projection Arts Festival.
About LUMA Projection Arts Festival
The LUMA Projection Arts Festival, in its seventh year, is the only festival in the United States to focus primarily on projection mapping, a visual story-telling artform that projects intricate videos onto objects of various shapes and sizes. LUMA draws 45,000 attendees annually to Binghamton, NY to experience 3-D storytelling features created by internationally-renowned artists. Free to the public, the festival is one of few entities striving to make this complex artform accessible to the public. Support for this festival was provided by Market New York through I LOVE NY, the New York State Division of Tourism as a part of the Regional Economic Development Council awards. LUMA will take place on September 10-11, 2021. In the event of a date cancellation due to a weather emergency, the festival will also run September 12.