Worldbuildr, the platform for creating interactive digital twins for location-based entertainment, has partnered with Meow Wolf for the company’s highly anticipated Los Angeles project: an immersive art exhibition based in a former movie theater.

This collaboration marks the final milestone of Worldbuildr’s transition from a custom services company to a product-based platform, now adopted by one of the industry’s most imaginative and recognized experience creators.

Meow Wolf is known for its radically creative spaces, deep commitment to narrative complexity, and a storytelling style that unfolds in fragments scattered across rooms and layers. They have consistently redefined what interactive environments can be, and the upcoming Los Angeles location continues this tradition at scale.

While project details remain under wraps, the Worldbuildr platform will support Meow Wolf’s design process as they develop one of their most cinematic and genre-defying exhibitions yet. Meow Wolf’s installations are kaleidoscopes of intricate art, layered narrative mystery, and interactive design, with hidden clues woven through mazes of explorable worlds. The complexity of these spaces and the hidden logic beneath their surface are what make them so beloved and so challenging to design. To push this even further for the Los Angeles project, Meow Wolf is now turning to the power of digital twins.

"Meow Wolf loves to ideate and explore new portals of opportunity. This has always included pushing technology forward, especially in our creation, and not being afraid to try. I am excited that our Design & Delivery teams are able to leverage this new technology to strengthen the support of our Creative partners and ultimately the experiences we can bring to guests," said Derek Pendergrass, VP of Design & Integration at Meow Wolf.

By simulating and refining spatial concepts and interactivity ahead of fabrication, Meow Wolf’s creative team will be able to make confident design decisions earlier in the process without losing the mystery and magic that define their experiences.

“We built Worldbuildr to empower creative teams to design and test complex physical-digital experiences before opening day,” said Michael Libby, CEO of Worldbuildr. “Collaborating with Meow Wolf, a company that truly lives at the edge of immersive innovation, is both a validation of our vision and a challenge to the limits of what this technology can do, and that’s exactly what we want.”

Worldbuildr is designed to support experience designers, producers, and technical directors in visualizing, testing, and evolving complex physical-digital spaces. From early concept to operational optimization, the platform brings spatial design, show control, guest behavior simulation, and team collaboration into a single digital environment.

“Now, leveraging simulations and digital twins, Meow Wolf can go even further: using data to anticipate outcomes, fine-tune complexity, so that opening day feels less like an act of heroism and more like the celebration it’s meant to be. We’re genuinely excited for what this makes possible for them,” added Natalia Skibenko, VP of Sales and Marketing.

As the platform continues to grow, Worldbuildr looks forward to supporting more creative teams in building the next generation of immersive experiences.

About Worldbuildr

Worldbuildr develops advanced digital twin and simulation software for the entertainment industry, with a focus on designing and validating optimal guest experiences. We transform architectural models into operational interactive 3D environments where teams can simulate guest flow, show elements and operational logistics before a project is built. Our platform supports cross-platform use, giving non-technical teams the ability to create and manage digital twins for projects of any size without relying on in-house developers. Worldbuildr helps to stay on budget and schedule, minimize post-opening refinements, and align stakeholders around clear data-driven decisions for design and operations.

About Meow Wolf

Meow Wolf is much more than your typical arts and entertainment company; they’re the creators of extraordinary, mind-bending experiences that transport millions of adventurers of all ages into breathtaking realms of imagination and wonder. As the proud recipients of numerous accolades, including Time Out's #1 Immersive Experience in the US (2023), Fast Company's World's 50 Most Innovative Companies (2024, 2022 and 2020), and USA Today's Top 10 Best Immersive Art Experiences (2022), Meow Wolf is committed to engaging curious seekers through the magic of discovery and play. They are distinct in their collaboration with hundreds of visionary artists who infuse creativity into every Meow Wolf experience. The journey began with the THEA Award-winning House Of Eternal Return in Santa Fe (2016), a mystery house with hidden passages and mesmerizing art exhibits. In Las Vegas, Omega Mart (2021) presented a surreal grocery store experience. Denver's Convergence Station (2021) appeared as a maximalist architectural marvel linking four alien worlds. Meow Wolf unveiled Webby Award-winning The Real Unreal (2023) in the Dallas-Fort Worth metroplex. Meow Wolf’s fifth and newest location Radio Tave, a community radio station that spans dimensions, opened on Halloween of 2024 in Houston, with their sixth location opening in Los Angeles in 2026. As a certified B-Corporation, Meow Wolf leads in themed entertainment, innovating and celebrating human imagination. All are invited to join a journey that defies convention, blurring the lines between reality and fantasy.