PPDS, the exclusive global provider of Philips Professional Displays and complementary solutions, has announced the appointment of experienced indoor and outdoor direct view LED integration specialist, Jeroen Feldman, to its European Technical Sales team.

Assuming the role of Solution Manager dvLED, Jeroen brings invaluable experience supporting indoor and outdoor AV installations across a broad array of markets. These include retail, corporate, and entertainment, with music festivals, touring bands, and football stadiums – including the Johan Cruyff Arena, home of Dutch giants AFC Ajax – along with shopping malls, boardrooms, and large conference centres, among Jeroen’s areas of expertise.

Based at PPDS’ Amsterdam head office, and reporting to Jan Van Tieghem, Director of Technical Sales Support EMEA, Jeroen will play an integral role in supporting and ensuring seamless installations of PPDS’ growing range of Philips LED solutions across Northern Europe.

His arrival comes as PPDS continues to experience significant sales growth and expansion of its award-winning range of indoor and outdoor Philips LED solutions, supporting partners in retail, corporate, hospitality, transportation, events, and – arguably its most high-profile project to date – inside the redeveloping Camp Nou Stadium.

PPDS unveiled the latest addition to its Philips LED portfolio during InfoComm 2025 in Orlando, which included the 135” foldable and height-adjustable Philips Unite LED 6000 Series All In One range.

Designed to combine next-level versatility, adaptability, and energy efficiency with crystal clear visuals for settings including classrooms and lecture theatres, meeting and boardrooms, the Philips Unite LED 6000 debuts a new foldable design together with an innovative motorised trolley for smarter storage and effortless height adjustments. Full details can be found here.

The Next Level

Discussing his appointment, Jeroen commented: “PPDS people are known for both innovation and the first class through sales support they aim to bring for partners and customers. What the company has achieved, still a relative newcomer in the direct view LED space, has been quite phenomenal and is a real testament to the teamwork that I’m now a part of. With my knowledge and background, I will be working to help the company to achieve its ambitions as a global leader in innovative LED solutions.”