PPDS, the exclusive global provider of Philips Professional Displays and complementary solutions, has announced the latest addition to its growing EMEA Technical Sales Support team with the appointment of highly experienced specialist Fredrik Lundqvist.

Bringing more than 21 years of ‘top tier’ specialist AV knowledge and experience – applying his trade at some of the world’s most established and recognized display manufacturers – Fredrik joins the PPDS team as Technical Manager for the Nordic and Baltic regions.

Based in Stockholm and reporting to PPDS Director Technical Sales Support EMEA, Jan Van Tieghem, Fredrik offers a broad spectrum of specialist technical skills and industry knowledge – global and local – to PPDS’ flourishing Nordics region. Previous roles include Sales manager for Hospitality, Marketing Manager for B2B, Technical Engineer for B2B, SmartTV manager for B2C, among others.

Further reinforcing and validating PPDS’ unrelenting commitment to its partners, customers, and team members, Fredrik will work closely with Jan in supporting pre- and post-sales activities in Denmark, Estonia, Finland, Iceland, Latvia, Lithuania, Norway, and Sweden. This includes the full breadth of PPDS’ growing and highly versatile hardware and software portfolio – including digital signage, ePaper, interactive, and dvLED displays – ensuring seamless installations across all verticals, including retail, hospitality, corporate, education, and more.

As part of the team, Fredrik will also actively provide dedicated support for customers in mastering the application of PPDS’ products, services, and solutions; assisting with integration for tailored projects; defining best configurations for unique customer needs, simulating and testing customers set ups ahead of and during installations; and overcoming any interface or compatibility challenges.

Discussing his new role, Fredrik commented: “I am proud and excited to have joined the PPDS team and to be part of the company’s success moving forward. I believe my experience to date working in a variety of roles for leading global AV companies has given me a solid foundation, particularly in understanding customer needs and working in fast paced, innovation driven environments.”

“My ambition is to actively contribute to PPDS’s ongoing success by bringing knowledge, fresh ideas and solutions that drive both innovation and sustainability. I have seen PPDS surprise and disrupt many of its competitors in the market in recent years, which has ultimately benefited me as I stand here in this new role. The decision to join was a simple one.”

Jan Van Tieghem added: “At PPDS, we don’t ever compromise on quality and performance, neither with our products nor in our teams. As our solutions continue to evolve and the technical complexities increase, it’s imperative we have the right personnel with the right skill sets both to understand and overcome any challenges faced, and to provide the highest levels of professionalism at all times.

“Fredrik’s background and experience in the Nordic and Baltic markets make him the ideal candidate for this important role. On behalf of PPDS, I welcome Fredrik to the team and look forward to great things.”